Advertising and Integrated Brand Promotion 8th Edition

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. Advertising and Integrated Brand Promotion 8th Edition is written by Thomas O'Guinn and published by Cengage Learning. ISBNs for Advertising and Integrated Brand Promotion are 9798214337159, and the print ISBNs are 9781337110211, 1337110213. Additional ISBNs include 9781337514231, 9780357690024, 9781337678735, 9781337468114.