Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition

Andrews/Shimp's ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition, provides comprehensive coverage of every aspect of marketing, including traditional methods such as advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling as well as emerging trends like social media, online practices and viral communications. This latest edition includes updates on environmental, regulatory and ethical issues and AI's impact on IMC and brand generation with up-to-date coverage of environmental marketing, social media advertising, direct marketing, AI in public relations and successful selling.\nImportant Notice: Media content referenced within the product description or the product text may not be available in this version.Advertising, Promotion, and other aspects of Integrated Marketing Communications 11th Edition is written by J. Craig Andrews; Terence A. Shimp and published by Cengage Learning. ISBNs for Advertising, Promotion, and other aspects of Integrated Marketing Communications are 9798214048345, and the print ISBNs are 9780357983973, 0357983971. Additional ISBNs include 9780357984048.