An Insider's Guide to Place BrandingShaping the Identity and Reputation of Cities, Regions and Countries

An Insider's Guide to Place Branding\nShaping the Identity and Reputation of Cities, Regions and Countries\nThis professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.\nAn Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries is written by Florian Kaefer and published by Springer. ISBNs for An Insider's Guide to Place Branding are 9783030671440, 3030671445 and the print ISBNs are 9783030671433, 3030671437.