Communication Design and Branding: A Multidisciplinary Approach

Communication Design and Branding\nA Multidisciplinary Approach\nThis book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.\nCommunication Design and Branding: A Multidisciplinary Approach and published by Springer. ISBNs for Communication Design and Branding are 9783031353857, 3031353854 and the print ISBNs are 9783031353840, 3031353846.