Consumer Behavior: Putting Theory into Practice, 5th Edition

The authors have updated the fifth edition to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors.\n\n5e covers the important areas CB instructors would likely want covered, but omits material less essential to the student�s education in consumer behavior. Reviewers liked the practical application of the chapter material, noting students� bias for retaining material that can help them become successful in a marketing career. The text thoroughly incorporates marketing realism, stressing the application of conceptual material to marketing strategies and decision making in the private, public, and nonprofit sectors. Considerable effort has been made to present the material clearly and in a style that is readable, interesting, and motivating to students.Consumer Behavior: Putting Theory into Practice 5th Edition is written by Bruce Wrenn; David Loudon; Albert Della Bitta and published by Textbook Media Press. ISBNs for Consumer Behavior: Putting Theory into Practice are 9781930789814, 9781954156494, 1954156499 and the print ISBNs are 9781930789814, 1930789815. Additional ISBNs include 9781891002342, 9781891002335, 9781954156081.