Consumer Behaviour: Applications in Marketing 4th Edition

�A serious, thoughtful consumer behaviour text that focuses on substance rather than what�s fashionable in academic circles.�\n� Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia\n\n�A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life�buying brands, patronising stores, watching adverts, making recommendations.�\n� Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales\n\nWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research.\n\nThe textbook contains new examples, exercises, and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.\n\nAuthors:\n\nRobert East � Emeritus Professor at Kingston University London, UK\n\nJaywant Singh � Professor of Marketing at Southampton Business School, University of Southampton, UK\n\nMalcolm Wright � Professor of Marketing at Massey University, New Zealand\n\nMarc Vanhuele � Professor of Marketing at HEC Paris, France\n\nConsumer Behaviour: Applications in Marketing (4th Edition) is written by Robert East, Jaywant Singh, Malcolm Wright, and Marc Vanhuele and published by Sage Publications Ltd (UK).\n\nISBNs: 9781529764826, 1529764823\n\nPrint ISBNs: 9781529730845, 1529730848\n\nAdditional ISBNs: 9781529730838, 9781529766486, 9781529765656