Consuming Bollywood: Gender Globalization and Media in the Indian Diaspora

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.Additional ISBNs9781433113420, 9781453912317, 1433113422, 1453912312, 9781433113437, 1433113430Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora 1st Edition is written by Anjali Ram and published by Peter Lang Inc., International Academic Publishers. ISBNs for Consuming Bollywood are 9781454194552, 1454194553 and the print ISBNs are 9781433113420, 1433113422. Additional ISBNs include 1433113422, 1453912312, 1433113430, 9781433113420, 9781453912317, 9781433113437.