Creating Brand Cool: Brand Distinction in the Online Marketplace

.\nCreating Brand Cool\nBrand Distinction in the Online Marketplace\nIn this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.\nAdditional ISBNs\n9780367693152, 9781003141341, 9781000386264Creating Brand Cool: Brand Distinction in the Online Marketplace 1st Edition is written by Joan Abraham and published by Routledge. ISBNs for Creating Brand Cool are 9781000386363, 1000386368 and the print ISBNs are 9780367693145, 0367693143. Additional ISBNs include 9780367693152, 9781003141341, 9781000386264.