Creative Strategy in Advertising 11th Edition

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Creative Strategy in Advertising 11th Edition is written by Bonnie L. Drewniany; A. Jerome Jewler and published by Cengage Learning. ISBNs for Creative Strategy in Advertising are 9781285415475, 1285415477 and the print ISBNs are 9781285641683, 128564168X. Additional ISBNs include 9781285300702, 9781337269032, 9781133307266.