Design-Centered Entrepreneurship

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking. Additional ISBNs1032070102, 1032070161, 1003204996, 9781032070100, 9781032070162, 9781003204992Design-Centered Entrepreneurship 2nd Edition is written by Min Basadur; Michael Goldsby; Rob Mathews and published by Routledge. ISBNs for Design-Centered Entrepreneurship are 9781000570212, 1000570215 and the print ISBNs are 9781032070100, 1032070102. Additional ISBNs include 1032070102, 1032070161, 1003204996, 9781032070100, 9781032070162, 9781003204992.