Design-Centered Entrepreneurship

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept.\n\nStep-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/. Additional ISBNs 1138920525, 113892055X, 1315686910, 9781138920521, 9781138920552, 9781315686912Design-Centered Entrepreneurship 1st Edition is written by Min Basadur; Michael Goldsby and published by Routledge. ISBNs for Design-Centered Entrepreneurship are 9781317416562, 1317416562 and the print ISBNs are 9781138920552, 113892055X. Additional ISBNs include 1138920525, 113892055X, 1315686910, 9781138920521, 9781138920552, 9781315686912.