Designing Luxury Brands: The Art and Science of Creating Game-Changers

Designing Luxury Brands\nThe Art and Science of Creating Game-Changers\nThis book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.\nDesigning Luxury Brands: The Art and Science of Creating Game-Changers 2nd Edition is written by Diana Derval and published by Springer. ISBNs for Designing Luxury Brands are 9783031540936, 303154093X and the print ISBNs are 9783031540929, 3031540921.