Designing Luxury Brands: The Science of Pleasing Customers’ Senses

Designing Luxury Brands\nThe Science of Pleasing Customers’ Senses\nThis book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.\nDesigning Luxury Brands: The Science of Pleasing Customers’ Senses is written by Diana Derval and published by Springer. ISBNs for Designing Luxury Brands are 9783319715575, 3319715577 and the print ISBNs are 9783319715551, 3319715550.