Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century

Advertising has had a racial dimension from slavery to the present.\n\nContributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing. Additional ISBNs 9781433115486, 9781453915813, 1433115484, 1453915818Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century 1st Edition and published by Peter Lang Inc., International Academic Publishers. ISBNs for Dimensions of Racism in Advertising are 9781454193791, 1454193794 and the print ISBNs are 9781433115486, 1433115484. Additional ISBNs include 1433115484, 1453915818, 9781433115486, 9781453915813.