Essentials of Health Care Marketing, 5th Edition

Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,\nEssentials of Health Care Marketing 5th Edition is written by Eric N. Berkowitz and published by Jones & Bartlett Learning. ISBNs for Essentials of Health Care Marketing are 9781284232844, 1284232840 and the print ISBNs are 9781284200157, 1284200159. Additional ISBNs include 9780014681839, 9781284200164, 9781284232851, 9781284232868.