Fashion Entrepreneurship: The Creation of the Global Fashion Business

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries. Additional ISBNs1138208604, 1138208612, 1315458772, 9781138208605, 9781138208612, 9781315458779Fashion Entrepreneurship: The Creation of the Global Fashion Business 1st Edition is written by Neri Karra and published by Routledge. ISBNs for Fashion Entrepreneurship are 9781315458755, 1315458756 and the print ISBNs are 9781138208605, 1138208604. Additional ISBNs include 1138208604, 1138208612, 1315458772, 9781138208605, 9781138208612, 9781315458779.