Global Strategy 5th Edition

The world?s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of"global strategy,"� emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the"strategy tripod"� perspective, as three leading views? the traditional industry-based and resource-based views as well as the emerging institution-based view? form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action. Global Strategy 5th Edition is written by Mike Peng and published by Cengage Learning. ISBNs for Global Strategy are 9798214344669, and the print ISBNs are 9780357512364, 0357512367. Additional ISBNs include 9780357512371, 9780357710043, 9780357512425.