Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

Guide to Fashion Entrepreneurship\nThe Plan, the Product, the Process\nGuide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer-and learn how to launch a brand or fashion business.\nGuide to Fashion Entrepreneurship: The Plan, the Product, the Process 1st Edition is written by Melissa G. Carr; Lisa Hopkins Newell and published by Fairchild Books. ISBNs for Guide to Fashion Entrepreneurship are 9781609019815, 1609019814 and the print ISBNs are 9781609014933, 1609014936.