Handbook of Marketing Decision Models

China Internet Development Report 2018: Blue Book of World Internet Conference Marketing models is a core component of the marketing discipline.\n\nThe recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.Handbook of Marketing Decision Models 1st Edition is written by Berend Wierenga and published by Springer. ISBNs for Handbook of Marketing Decision Models are 9780387782133, 0387782133 and the print ISBNs are 9780387782126, 0387782125.