Health Communication Message Design: Theory and Practice

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication.\n\nThis one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.Health Communication Message Design: Theory and Practice 1st Edition is written by Hyunyi Cho and published by SAGE Publications, Inc. ISBNs for Health Communication Message Design are 9781483342207, 1483342204 and the print ISBNs are 9781412986557, 1412986559. Additional ISBNs include 9781483341569, 9781483335315.