Health Communication: Strategies for Developing Global Health Programs

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being.\n\nHealth communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities. Additional ISBNs 9781433118654, 9781453911969, 1433118653, 1453911960, 9781433118647, 1433118645Health Communication: Strategies for Developing Global Health Programs 1st Edition and published by Peter Lang Inc., International Academic Publishers. ISBNs for Health Communication are 9781454191711, 1454191716 and the print ISBNs are 9781433118654, 1433118653. Save up to 80% versus print by going digital with Vital Source. Additional ISBNs include 1433118645, 1433118653, 1453911960, 9781433118647, 9781433118654, 9781453911969.