Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, 1st Edition

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm.\n\nDrawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences 1st Edition is written by Vinnie Jauhari and published by Apple Academic Press (T&F). ISBNs for Hospitality Marketing and Consumer Behavior are 9781315341996, 1315341999 and the print ISBNs are 9781774636244, 1774636247. Additional ISBNs include 9781771883788, 9781771883795, 9781315366227.