Innovation for Entrepreneurs

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee�s decades of experience as company founders and innovators for corporations around the globe.\n\nThis textbook includes guidance in developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers� needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture.Innovation for Entrepreneurs 1st Edition is written by Marc H. Meyer, Chaewon Lee and published by Edward Elgar Publishing. ISBNs for Innovation for Entrepreneurs are 9781800375109, 1800375107 and the print ISBNs are 9781800375093, 1800375093.