International Business: The New Realities, 5th Edition

For courses in international business.\n\nA modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z - their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.International Business: The New Realities 5th Edition is written by S. Tamer Cavusgil; Gary Knight; John R. Riesenberger and published by Pearson. ISBNs for International Business: The New Realities are 9780135176443, 0135176441 and the print ISBNs are 9780135173961, 0135173965. Additional ISBNs include 9780135200841, 9780135636831, 9780135176450.