Internet Marketing, 4th Edition

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. Additional ISBNs9781337385619|9780357638576, 1337385611|0357638573, 9781337385619, 9780357638576, 9780357033883, 1337385611, 0357033884Internet Marketing 4th Edition by Debra Zahay; Mary Lou Roberts and Publisher Cengage Learning. ISBN: 9780357441275, 0357441273. The print version of this textbook is ISBN: 9780357441275, 0357441273.