Lead Generation on the Web

Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered"yes"� to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.Lead Generation on the Web 1st Edition is written by Thomas Myer and published by O'Reilly Media. ISBNs for Lead Generation on the Web are 9780596510213, 0596510217 and the print ISBNs are 9780596557461, 0596557469.