Market-Based Management: Strategies for Growing Customer Value and Profitability, 6th Edition

Measuring performance and profitability in marketing is becoming more and more important in the business world.\n\nBest focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.Market-Based Management 6th Edition is written by Roger J. Best and published by Pearson. ISBNs for Market-Based Management are 9780133467802, 0133467805 and the print ISBNs are 9780130387752, 0130387754. Additional ISBNs include 9781292020396, 9780132848169, 9780133071627, 9780130387851.