Marketing 5th Edition

In Burrow?s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Mind Tap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry. Marketing 5th Edition is written by James L. Burrow and published by Cengage Learning. ISBNs for Marketing are 9780357135785, 0357135784 and the print ISBNs are 9780357544983, 0357544986. Additional ISBNs include 9780357135747.