MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China

Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context.\n\nDrawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China is written by Cheris Shun-ching Chan and published by Oxford University Press. ISBNs for MARKETING DEATH C are 9780199875214, 0199875219 and the print ISBNs are 9780195394078, 0195394070.