Marketing Management, 16th Edition

Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there.\n\nUnsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.Marketing Management 16th Edition is written by Philip Kotler; Kevin Lane Keller; Alexander Chernev and published by Pearson. ISBNs for Marketing Management are 9780135887035, 0135887038 and the print ISBNs are 9780135887158, 0135887151. Additional ISBNs include 9780137344161, 9780135886830.