Marketing: Real People, Real Choices, 11th Edition

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.\n\nTimely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.Marketing: Real People, Real Choices 11th Edition is written by Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart and published by Pearson. ISBNs for Marketing: Real People, Real Choices are 9780136810490, 0136810497 and the print ISBNs are 9780136810384, 0136810381. Additional ISBNs include 9780136810506.