Marketing: Real People, Real Choices, 12th Edition

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing. \nMarketing: Real People, Real Choices 12th Edition is written by Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart; Janée N. Burkhalter; Brad Carlson and published by Pearson. ISBNs for Marketing: Real People, Real Choices are 9780138116071, 0138116075 and the print ISBNs are 9780138116149, 0138116148. Additional ISBNs include 9780138116118, 9780138116088, 9780138116255.