Marketing the e-Business

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in Additional ISBNs0415256003, 0429229070, 0203166965, 9780415256001, 9780429229077, 9780203166963Marketing the e-Business 1st Edition is written by Charles Dennis; Lisa Harris and published by Routledge. ISBNs for Marketing the e-Business are 9781134520275, 1134520271 and the print ISBNs are 9780415256018, 0415256011. Additional ISBNs include 0415256003, 0429229070, 0203166965, 9780415256001, 9780429229077, 9780203166963.