Marketing Trends For Organic Food In The 21st Century

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products.\n\nIt has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.Marketing Trends For Organic Food In The 21st Century is written by Baourakis George and published by World Scientific. ISBNs for Marketing Trends For Organic Food In The 21st Century are 9789812796622, 9812796622 and the print ISBNs are 9789812387684, 9812387684.