Mass Media Research, 10th Edition

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens-from content analysis to surveys to experimental research-and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach-including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Wimmer; Joseph R.\n\nMass Media Research 10th Edition is written by Roger D. Dominick and published by Cengage Learning.\n\nISBNs for Mass Media Research are 9781285499796, 1285499794 and the print ISBNs are 9781285519784, 1285519787. Additional ISBNs for this include 9781285303062, 9781305990470, 9781133307334.