Media Equities: Evaluation and Trading

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.\nMedia Equities: Evaluation and Trading is written by Gasson, Christopher and published by Woodhead Publishing. ISBNs for Media Equities: Evaluation and Trading are 9781855731943, 9780857099983, 0857099981 and the print ISBNs are 9781855731943, 1855731940.