Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World

Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world.\n\nThis book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management Series outlines a not-for-profit organizations plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising. Additional ISBNs 047060218X, 1118386019, 9780470602188, 9781118386019Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World 3rd Edition is written by Peter C. Brinckerhoff and published by John Wiley & Sons P&T. ISBNs for Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World are 9780470889862, 0470889861 and the print ISBNs are 9780470602188, 047060218X. Additional ISBNs include 047060218X, 1118386019, 9780470602188, 9781118386019.