Pricing Strategy: Setting Price Levels Managing Price Discounts and Establishing Price Structures 1st Edition

Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY highlights the stakeholder's importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions. This text strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Core concepts are presented in chapters with optional appendices that require more rigorous knowledge of introductory calculus. The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Assist students in developing the pricing strategies and skills needed for business success with Smith's PRICING STRATEGY. Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures 1st Edition is written by Tim Smith and published by Cengage Learning. ISBNs for Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures are 9781133172734, 1133172733 and the print ISBNs are 9780538480888, 0538480882. Additional ISBNs include 9781111571290, 9781133464235, 9781111546458, 9781285214627.