Public Health Communication: Critical Tools and Strategies

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.\nPublic Health Communication: Critical Tools and Strategies is written by Claudia Parvanta; David E. Nelson; Richard N. Harner and published by Jones & Bartlett Learning. ISBNs for Public Health Communication are 9781284146738, 1284146731 and the print ISBNs are 9781284065947, 1284065944. Additional ISBNs include 9781284065954, 9781284146509, 9781284146745.