Social Media Marketing

**Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."� TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Fac, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected You Tube video playlists, additional case studies, further weblinks, Power Point slides and Testbank. Suitable for modules and courses on social media marketing.Additional ISBNs9781526423863|9781526424563|9781526424556, 1526423863|1526424568|152642455X, 9781526423863|9781526424563, 1526423863|1526424568, 9781526423863, 1526423863Social Media Marketing 3rd Edition by Tracy L. Tuten; Michael R. Solomon and Publisher Sage Publications Ltd (UK). ISBN: 9781526424549, 1526424541. The print version of this textbook is ISBN: 9781526423870, 1526423871.