Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition

For courses in brand management.\n\nCreate profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th Edition is written by Kevin Lane Keller; Vanitha Swaminathan and published by Pearson. ISBNs for Strategic Brand Management are 9780134877952, 0134877950 and the print ISBNs are 9780134892498, 0134892496. Additional ISBNs include 9780134878003.