The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising\nAdvertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.\nThe Fundamentals of Creative Advertising 1st Edition is written by Ken Burtenshaw; Caroline Barfoot; Nik Mahon and published by Fairchild Books. ISBNs for The Fundamentals of Creative Advertising are 9781350008595, 1350008591 and the print ISBNs are 9782940411566, 2940411565.