Ubiquitous Commerce for Creating the Personalized Marketplace

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers.\n\nUbiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.Ubiquitous Commerce for Creating the Personalized Marketplace is written by Humphry Hung and published by Information Science Reference. ISBNs for Ubiquitous Commerce for Creating the Personalized Marketplace are 9781605663791, 1605663794 and the print ISBNs are 9781605663784, 1605663786.